Conducting user research is the first step of every UX project. While exploring your users’ behavior, the data you collect piles up quickly. It is not an easy job diving into those amounts of data for finding a certain piece you need, answering your specific research...
Offering the best user experience is key to be successful. But in order to achieve great UX, you have to understand how your users experience your product. Being a member of the local community of startups and young companies we want to help others to be close and...
Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
Knowing your user’s opinions as well as specific characteristics is important for many different departments within a company. Most companies make decisions that directly influence their customers on a daily basis. Such decisions are made during daily business....
User interviews are a very popular method of user research. They can easily be run in combination with other tests and are applicable in a number of situations. However, you need to keep in mind that there are things an interview can do and just as many things that an...
Update August 2020: You might also be interested in our latest article about Atomic Research: “Atomic UX Research as a Research Framework”. Studies are usually run to validate certain hypotheses or answer an open question. However, one study’s results can...
