How to Pose Questions for User Research

How to Pose Questions for User Research

Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
A Guide to Customer Insights Management

A Guide to Customer Insights Management

Knowing your user’s opinions as well as specific characteristics is important for many different departments within a company. Most companies make decisions that directly influence their customers on a daily basis. Such decisions are made during daily business....
How to Run User Interviews

How to Run User Interviews

User interviews are a very popular method of user research. They can easily be run in combination with other tests and are applicable in a number of situations. However, you need to keep in mind that there are things an interview can do and just as many things that an...
Efficient Research With Atomic Research

Efficient Research With Atomic Research

Update August 2020: You might also be interested in our latest article about Atomic Research: “Atomic UX Research as a Research Framework”. Studies are usually run to validate certain hypotheses or answer an open question. However, one study’s results can...