Atomic UX Research as a Research Framework

Atomic UX Research as a Research Framework

Conducting user research is the first step of every UX project. While exploring your users’ behavior, the data you collect piles up quickly. It is not an easy job diving into those amounts of data for finding a certain piece you need, answering your specific research...
How to Pose Questions for User Research

How to Pose Questions for User Research

Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
A Guide to Customer Insights Management

A Guide to Customer Insights Management

Knowing your user’s opinions as well as specific characteristics is important for many different departments within a company. Most companies make decisions that directly influence their customers on a daily basis. Such decisions are made during daily business....