“We need to set up an UX team.” If you overhear these words, then you know it’s time for a change. More precisely, it’s time to join the UX wave and ride it. But… how? UX design then and now Once upon a time, developers were free in designing web sites, mobile apps,...
Conducting user research is the first step of every UX project. While exploring your users’ behavior, the data you collect piles up quickly. It is not an easy job diving into those amounts of data for finding a certain piece you need, answering your specific research...
After you conducted interviews you are ready to analyze the data. For a thorough analysis, it is usually not enough to write down some observations on post-it notes. Often it makes sense to dig deeper into the data and create a complete transcript of the interview for...
What is the best way to gain a realistic insight into a new growing professional field? Right – you ask an expert who works in this profession. That’s exactly what Dominic, our Head of Research, did. Kira Tschierschke works as a freelance user researcher and brand...
Offering the best user experience is key to be successful. But in order to achieve great UX, you have to understand how your users experience your product. Being a member of the local community of startups and young companies we want to help others to be close and...
Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
