Qualitative user research enables researchers to gain a deep understanding of users’ feelings, motivations, and experiences. This is why companies nowadays not only put their trust in quantitative user research data but also look for qualitative data analysis to...
Especially when being new to the broad field of UX and user research, you may wish for a mentor to guide you through the wide world of user testing and research. Luckily, we have the internet, full of websites offering scientific publications and social media where we...
Remember having a piggy bank when you were a child? If you were lucky, your grandma would give you some extra money every Sunday when she came over. This way your piggy bank did not only contain what you’ve earned by yourself but also some regular bonuses. In her talk...
“We need to set up an UX team.” If you overhear these words, then you know it’s time for a change. More precisely, it’s time to join the UX wave and ride it. But… how? UX design then and now Once upon a time, developers were free in designing web sites, mobile apps,...
Conducting user research is the first step of every UX project. While exploring your users’ behavior, the data you collect piles up quickly. It is not an easy job diving into those amounts of data for finding a certain piece you need, answering your specific research...
After you conducted interviews you are ready to analyze the data. For a thorough analysis, it is usually not enough to write down some observations on post-it notes. Often it makes sense to dig deeper into the data and create a complete transcript of the interview for...
