by Isabelle Woytal | Mar 13, 2020 | General
UX design then and now “We need to set up a UX team.” If you overhear these words, then you know it’s time for a change. More precisely, it’s time to join the UX wave and ride it. But… how? Once upon a time, developers were free in designing web sites, mobile apps,...
by Isabelle Woytal | Jan 28, 2020 | General, Research
Conducting user research is the first step of every UX project. While exploring your users’ behavior, the data you collect piles up quickly. It is not an easy job diving into those amounts of data for finding a certain piece you need, answering your specific research...
by Mara Weingardt | Oct 16, 2019 | General
After you conducted interviews you are ready to analyze the data. For a thorough analysis, it is usually not enough to write down some observations on post-it notes. Often it makes sense to dig deeper into the data and create a complete transcript of the interview for...
by Mara Weingardt | Sep 16, 2019 | General
What is the best way to gain a realistic insight into a new growing professional field? Right – you ask an expert who works in this profession. That’s exactly what Dominic, our Head of Research, did. Kira Tschierschke works as a freelance user researcher and brand...
by Jonas Fuchs | Aug 12, 2019 | General, Research
User experience is key. To achieve great UX, you have to understand how your users experience your product. Being a member of the local community of startups and young companies we want to help others to be close and connected to their users and empower them to create...
by Mara Weingardt | May 31, 2019 | General, Research
Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
