It’s UXinsight again! An event with a clear focus on user research, which already showed last year by including an extra day for research ops that it is more than just an industry meeting that exchanges information about the status quo. This year the motto was...
2020 should be a great year for user research. Interest in the topic has been growing immensely since 2019, with more and more communities forming around the topic. Thus, the UXinsight festival 2020 was to take place with over 400 interested participants. “UXinsight...
Conducting remote user research – how do you do that? User research is all about the users. But what if you can’t get in touch with them on-site? Not only a pandemic, but also geographical conditions or a lack of time require us to conduct user research...
While handling, (re)viewing, and digging into data we’ve come to ask ourselves: Does user research data validity expire? While it’s quite easy to work with recent data or data we’ve gathered ourselves – it’s rather hard to work with older resources. So, what can...
Sustainable UX research makes research more efficient just like acting sustainably makes the world a better place. How can we UX researchers make use of sustainable UX research to make our world a bit better, too? In this article, we show you how to, using the three...
Qualitative user research enables researchers to gain a deep understanding of users’ feelings, motivations, and experiences. This is why companies nowadays not only put their trust in quantitative user research data but also look for qualitative data analysis to...
