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UXinsight festival 2020 – our review
2020 should be a great year for user research. Interest in the topic has been growing immensely since 2019, with more and more communities forming around the topic. Thus, the UXinsight festival 2020 was to take place with over 400 interested participants. “UXinsight...
10 Kinds of Cognitive Bias in User Research
The term “cognitive bias” describes certain mental prejudices that researchers harbor in a number of research fields such as psychology, social sciences, or economics (famously studied by Amos...
Why Do Qualitative User Research?
User research often has a quantitative character. This may have the reason that UX and usability researchers often work in tech-related fields. Most of the professionals, therefore, have a technical...
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