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First steps in user research
At some point in time, we all had to start with user research and asked ourselves: How to do it? This is for all of you currently asking that question. Based on our experience, we have developed a small guide to get started with user research. Here are the first...
How to Run User Interviews
User interviews are a very popular method of user research. They can easily be run in combination with other tests and are applicable in a number of situations. However, you need to keep in mind...
Designing With Data
The design of new products needs to be based and some kind of idea or starting point that teams can base their work on. This starting point can be based on heuristics and guidelines as well as...
Efficient Research With Atomic Research
Update August 2020: You might also be interested in our latest article about Atomic Research: "Atomic UX Research as a Research Framework". Studies are usually run to validate certain hypotheses or...
Conducting a Thematic UX Analysis
Having collected your data such as audio or video files, pictures, written statements or notes you took during testing sessions, the next step is making sense of all the data you collected. When...
Communicating UX Insights
Planning, preparing and conducting user research takes a considerable amount of time even before you start evaluating the data you gathered. So when you come to the point where all you have left to...
How to Learn From User Data
There are many stops along a users journey with your product at which they will inevitably interact with your company. As detailed in a previous post, every interaction with people interested in...
Agile Qualitative User Research
While it’s been commonly used in product development processes, agile is starting to take root in other areas as well. With usability and UX becoming important product characteristics the need for...
Establishing a Framework for Data Governance
In one of our previous blog posts, we already mentioned that most companies have a lot of user-related data at their disposal and might not even realize it. It doesn’t really matter whether...
How to Break Down Information Silos
Sooner or later the question, how to store and archive data for extended periods of time while still keeping it accessible will arise for everybody working in a user-centered way. Per definition,...
The Basics of Data Management
The concept of data management tries to find a solution to a number of common problems. Problems that can occur when you work with user-related data. Data management also has no general definition....
Why You Should Implement a UX Research System
Along the process of designing and developing a product, research is employed at multiple times. But “just” doing the appropriate user research at a given time during the development process might...
Research Management Within Companies
Most companies have customer-related information at their disposal. Especially those who offer digital products usually try to gather as much of this data as possible. Actually, most of the...
10 Kinds of Cognitive Bias in User Research
The term “cognitive bias” describes certain mental prejudices that researchers harbor in a number of research fields such as psychology, social sciences, or economics (famously studied by Amos...
Why Do Qualitative User Research?
User research often has a quantitative character. This may have the reason that UX and usability researchers often work in tech-related fields. Most of the professionals, therefore, have a technical...
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