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UXinsight festival 2021

UXinsight festival 2021

It's UXinsight again! An event with a clear focus on user research, which already showed last year by including an extra day for research ops that it is more than just an industry meeting that exchanges information about the status quo. This year the motto was...

How to Run User Interviews

How to Run User Interviews

User interviews are a very popular method of user research. They can easily be run in combination with other tests and are applicable in a number of situations. However, you need to keep in mind...

Conducting a Thematic UX Analysis

Conducting a Thematic UX Analysis

Having collected your data such as audio or video files, pictures, written statements or notes you took during testing sessions, the next step is making sense of all the data you collected. When...

Communicating UX Insights

Communicating UX Insights

Planning, preparing and conducting user research takes a considerable amount of time even before you start evaluating the data you gathered. So when you come to the point where all you have left to...

How to Learn From User Data

How to Learn From User Data

There are many stops along a users journey with your product at which they will inevitably interact with your company. As detailed in a previous post, every interaction with people interested in...

Agile Qualitative User Research

Agile Qualitative User Research

While it’s been commonly used in product development processes, agile is starting to take root in other areas as well. With usability and UX becoming important product characteristics the need for...

The Basics of Data Management

The Basics of Data Management

The concept of data management tries to find a solution to a number of common problems. Problems that can occur when you work with user-related data. Data management also has no general definition....