2020 should be a great year for user research. Interest in the topic has been growing immensely since 2019, with more and more communities forming around the topic. Thus, the UXinsight festival 2020 was to take place with over 400 interested participants. “UXinsight...
Qualitative user research enables researchers to gain a deep understanding of users’ feelings, motivations, and experiences. This is why companies nowadays not only put their trust in quantitative user research data but also look for qualitative data analysis to...
After you conducted interviews you are ready to analyze the data. For a thorough analysis, it is usually not enough to write down some observations on post-it notes. Often it makes sense to dig deeper into the data and create a complete transcript of the interview for...
What is the best way to gain a realistic insight into a new growing professional field? Right – you ask an expert who works in this profession. That’s exactly what Dominic, our Head of Research, did. Kira Tschierschke works as a freelance user researcher and brand...
Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
