Sustainable UX research makes research more efficient just like acting sustainably makes the world a better place. How can we UX researchers make use of sustainable UX research to at least make our world a bit better? In this article, we show you how to do this, using...
Qualitative user research enables researchers to gain a deep understanding of users’ feelings, motivations, and experiences. This is why companies nowadays put their trust not only in quantitative user research data but also look for qualitative data analysis to...
After you conducted interviews you are ready to analyze the data. For a thorough analysis, it is usually not enough to write down some observations on post-it notes. Often it makes sense to dig deeper into the data and create a complete transcript of the interview for...
What is the best way to gain a realistic insight into a new growing professional field? Right – you ask an expert who works in this profession. That’s exactly what Dominic, our Head of Research, did. Kira Tschierschke works as a freelance user researcher and brand...
Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy
