After you conducted interviews you are ready to analyze the data. For a thorough analysis, it is usually not enough to write down some observations on post-it notes. Often it makes sense to dig deeper into the data and create a complete transcript of the interview for...
What is the best way to gain a realistic insight into a new growing professional field? Right – you ask an expert who works in this profession. That’s exactly what Dominic, our Head of Research, did. Kira Tschierschke works as a freelance user researcher and brand...
Qualitative research is the collection of non-numerical insights. Subjects are studied in their natural setting to uncover insights about their opinions, emotions, and motivation regarding a certain situation or action. This natural setting is observed by researchers...
When conducting user research, you will need to recruit participants that attend your usability tests, interviews, or other research methods. Recruiting participants is the basis for your research, as they provide you with the data to draw conclusions on. However, how...
Knowing your user’s opinions as well as specific characteristics is important for many different departments within a company. Most companies make decisions that directly influence their customers on a daily basis. Such decisions are made during product development,...
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