Atomic UX Research

How to use Atomic UX Research for building a research repository in

What is Atomic UX Research?

Atomic UX Research is a framework to structure and retrieve qualitative research data. The term was framed by Tomer Sharon working on the Polaris framework at WeWork.

Atoms are the smallest units of research – observations like tagged user quotes or video snippets – that you can combine to support your hypotheses, present, and share.

How Atomic UX Research can benefit your research

Atomic UX Research helps you to consistently document your findings and trace conclusions back to the raw facts.

Instead of creating lengthy PDF reports, you build a searchable body of granular research insights, that will compound over time and that you can utilize to answer new research questions like “What do we know about …?”.


Applying Atomic UX Research in is a tool for qualitative data analysis designed with Atomic UX Research in mind. It is made to build a research repository as a shared and searchable research memory.

Watch the short introduction video to learn about the basics of Atomic UX Research and how to apply this research framework in

The Atomic UX Research framework

The 4 stages of Atomic UX Research

You collect data in Experiments like research studies. From these experiments, you draw Facts, such as user quotes or statistics. By combining and interpreting these facts, you learn something new and gain Insights. Insights in turn reveal Opportunities for how you could improve.


How to start with Atomic UX Research

We’re here for you. Schedule a personal call with Jonas, our CEO, to talk about adopting Atomic UX research, best practices, and building a long-lasting research repository.

You can also learn more about Atomic UX Research in our in-depth blog post.

Start with Atomic UX Research today

Structure your research for continuous learning and long-term benefits.
Build a research repository in

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Note Taking

Create projects and take notes as you work with data such as interview transcripts. Organize your notes intuitively via drag and drop.

File Upload

Attach images, videos, and any other file types to your notes to always have the raw research data just in the right place.


Use tags to highlight text passages such as important quotes within your notes. Define your own schemes and structure your data to your needs.


Create, present, and share your insights. Bundle highlights of your data that back your research and support your findings.

Sentiment Analysis

Let our AI automatically determine the sentiment of quotes and assign tags for positive and negative connotations within text passages.


Insert AI-generated transcripts of your video and audio files directly into your notes.



Search through your tags to discover schemes and identify patterns across notes and projects.

Real-Time Collaboration

Your work is synchronized across all devices and team members so that you can take notes and generate insights collaboratively.


Collaborate within your team, give granular access to data, and share insights and findings with your stakeholders.



Kick-start your studies using custom templates and pre-defined tag taxonomies to follow your organization’s individual research system.


Explore your data and discover patterns with helpful graphs, diagrams, and statistics about your tagged observations.

GDPR compliant

We highly value data protection. Our servers are located in Germany. A Data Processing Order is ready for Enterprise customers.